THE CHALLENGE
A well-known beverage brand faced two major challenges: regaining top-of-mind awareness and creating a distinctive brand experience that aligns with its core audience. The brand aimed to refine its understanding of two specific sub-segments within its broader target to implement more precise and impactful marketing.

OUR APPROACH
We conducted an in-depth exploration through a two-phase approach: online interviews to crack key insights, followed by filmed in-home sessions to capture the nuances of everyday consumer interactions. This method allowed us to delve deeply into life stages, motivations, and consumption habits.

THE RESULT
Deliverables included a detailed report and two targeted consumer portraits on video. These outputs provided the client with actionable insights and vivid narratives, helping them refine their brand messaging to better connect with their strategic audience.

CASE STUDY #2

RECONNECTING A MAJOR BEVERAGE BRAND WITH ITS STRATEGIC TARGET

FRANCE - FMCG