A global luxury beauty brand partnered with us to launch a Gen Z-focused line in China without losing its high-end identity. Our deep cultural and consumer insights shaped a distinct positioning, refined the product and pricing strategy, and set the foundation for a successful market entry.
TARGETTING GEN Z
WITH A NEW BEAUTY BRAND FROM A GLOBAL LUXURY BRAND
RECONNECTING A MAJOR BEVERAGE BRAND WITH ITS STRATEGIC TARGET
A leading beverage brand sought to regain top-of-mind awareness and better connect with key sub-segments of its audience. Through a two-phase research approach, we delivered actionable insights and vivid video portraits that helped refine brand messaging and create a more resonant consumer experience.
A global luxury group partnered with us to explore how women 50+ in Asia experience beauty and femininity, aiming to uncover emotional and societal dynamics often overlooked. Our cultural and consumer insights revealed unmet needs and innovation opportunities, inspiring a more authentic, desirable approach to silver beauty across fragrance, skincare, and makeup.
EXPLORING SILVER BEAUTY IN ASIA: UNLOCKING OPPORTUNITIES IN CHINA AND JAPAN
OPTIMISING A GLOBAL LUXURY CAMPAIGN ACROSS KEY MARKETS
A major luxury brand enlisted our help to test and optimize a high-stakes global campaign featuring top-tier talent across Europe, the US, and China. Our cross-market qualitative research revealed key cultural and emotional insights, enabling the brand to tailor content by region while preserving a cohesive global identity.
A luxury beauty brand sought to refine its communication strategy to better resonate with India’s culturally rich and diverse audience. Through consumer interviews and expert insights, we uncovered strategic opportunities around festive engagement.
CULTURAL INSIGHTS FOR A LUXURY BEAUTY BRAND IN INDIA
EXPLORING THE ROLE OF MUSIC IN CHILDHOOD - PHILARMONIE DES ENFANTS
We partnered with the Philharmonie des Enfants to demonstrate the role of music in the daily lives of children aged 0-10 years. Through a 5-minute film based on qualitative and quantitative research, we delved into the intimacy and psychology of young audiences.
