THE CHALLENGE
A luxury beauty brand (perfume – makeup – skincare) aimed to refine its communication strategy to resonate authentically with the complex Indian audience. The challenge was to align the brand’s messaging with the cultural nuances while enhancing its market positioning.

OUR APPROACH
We combined consumer interviews with expert insights. By examining traditions, rituals, and brand perceptions, we identified key trends and strategic opportunities for luxury brand engagement during the festival.

THE RESULT
The findings were compiled into a strategic report and video summary featuring consumer feedback, festive imagery, and competitive brand activations. These insights helped circulate key aesthetic trends within the company, guiding teams to connect authentically with Indian targets.

CASE STUDY #5

CULTURAL INSIGHTS FOR A LUXURY BEAUTY BRAND IN INDIA

INDIA - BEAUTY